The Secret of Knowing What Your Customer Likes


Every business wants to keep their customers coming back. Today I will show you how you can do just that.

It is extremely important to know what your customer likes as this will help in customer retention and customer relations.

Have you ever been to a shop, a restaurant, a drycleaners, a bank and the person there knows exactly what you want?

How does that make you feel? If you are like me then the answer would be "great" it makes you feel special, respected, noticed, significant etc.

Let me illustrate this by means of an example;

Picture the scene: After a long hard day at work Gordon walks into his local bar, approaches the bar counter, sits on a bar stool and takes off his coat. The bartender comes over to Gordon and says "good evening Gordon, will it be your usual?"

Gordon obviously frequents this bar and the bartender has gone through the trouble of remembering his usual drink. Therefore when Gordon comes in he does not have to say a word, the bartender knows what Gordon, his customers wants. This is what you have to do with your customer.

If you have regular customers then you need to ask them will it be your usual today. Do not let your customer have to repeat the same order over and over again, put yourself in their shoes, how would you feel if you had to do this?

If you do this properly you will most certainly have your customers coming back to you.

Source by Kenneth Ajoku

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